Creative Matters
This is How We Create
107. A Peek Into the Life of a Book Designer - Kieron Lewis
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107. A Peek Into the Life of a Book Designer - Kieron Lewis

The 85/15 Rule of Creative Success

Want to hear an honest conversation about what it really takes to build a creative career while staying true to your roots? Today's guest, Kieron Lewis, shares his remarkable journey from a kid in South London to becoming one of the most sought-after editorial designers in publishing. His story will inspire you to embrace change, trust your instincts, and build success on your own terms.

In This Episode

You'll learn:

  • Why listening to your gut (and your mom!) might lead to your true calling

  • The REAL breakdown of freelance life: 85% business, 15% creativity

  • How becoming a parent transformed Kieron's approach to work and success

  • A powerful framework for handling client feedback with confidence

  • The unexpected way Kieron uses humor to build stronger professional relationships

Episode Timeline

[00:00] - Introduction and show premise

[01:49] - Growing up in Brixton and early creative influences

[04:02] - Educational journey and transition to graphic design

[06:20] - First job experience in advertising

[08:43] - "Still Breathing" book project with HarperCollins

[13:21] - Teaching experience and freelance insights

[20:24] - Advanced freelancing strategies

[25:05] - Tools of the trade and Adobe expertise

[27:29] - Balancing parenthood and creative work

[31:59] - Personal life and creative inspiration

Powerful Moments

🎯 On taking the leap during COVID: "I believed in myself that I could make this happen, make it work... There's a lot more positives than there were negatives."

🎯 The reality check: "Now that I'm a dad, eight months into the job, I have got nothing figured out. And I think that's the beauty of it."

Kieron's Big Win

During the pandemic, while planning a wedding AND buying a house, Kieron leapt into freelancing. That same week, he landed two major opportunities: a publication with HarperCollins and a hosting role with Adobe. Sometimes the universe has your back when you trust your instincts!

Real Talk Moment

Think you need to have it all figured out? Kieron's story proves that embracing the unknown – whether in your career or as a new parent – can be surprisingly liberating. It's not about controlling everything; it's about being open to where life takes you.

Tools For Success

✍️ The Culture Code by Clotaire Rapaille - Game-changing insights on cross-cultural communication

🎨 Strategic project organization tips that will save your sanity

💪 The confidence to say no to weekend work when family time matters more

The 5-Second Takeaway

Success isn't about having everything perfectly planned – it's about being brave enough to pivot when something doesn't feel right, and confident enough to bring your authentic self to every opportunity.

Connect With Kieron

Website: Kieron Lewis

Follow on Instagram: Kieron

Support the Show

Website: Martine Severin
Follow on Instagram: Martine | This Is How We Create

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

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